Music streaming service Spotify is localizing its service in Asia in order to further its expansion in the region. The Swedish company, which has 100 million active users worldwide, first entered the Asian market in 2013 when the service launched in Singapore, Malaysia, and Hong…
China Association for Standardization(CAS) held an international forum titled “New Values, New Trends and Best Practices in Technical Communication” at Qiushuishan Hotel, a famous resort in Shenzhen on June 30th, 2016. Huawei (global information and communications technology solutions provider), ZTE (Telecommunication Equipment Corporation), Megalink (technical…
Information is more readily available than ever. For users, this is great, but for content providers, this has proven to be a headache of the highest order. For many companies, providing content with poor translations, delayed translations, or no translations at all has led to…
The Korean luxury car market is expanding rapidly, with recent figures showing that sales in 2015 rose by over 50 percent to reach nearly 23,000 units. The report from the Korea Importers and Distributors Association also revealed that the majority of these cars are imported…
Each new year brings a raft of new trends for the translation and localization industry and it is more important than ever that localization service providers (LSPs) embrace these trends to stay ahead of the competition. The rewards for such an approach are growing each…
A discussion in the Selling Translations Linkedin Group prompted me write this article to help both buyers and sellers of localization services understand each other better. Up to the summer of 2010, you could call a prospect and have a reasonable chance of talking directly…