Selling new stuff in today’s crowded market?Great salespeople are only part of the answer. In the past, manufacturers might have relied on their best salespeople to sell anything. But now, it’s important to train your sales team on new products. Why? Because salespeople talk directly…
Success in Global Expansion: The Essential Role of Localization Introduction In today’s global business landscape, expanding your reach beyond local borders is not just an option—it’s a strategic necessity. A pivotal element in achieving this expansion successfully is localization, a process that transcends mere translation…
Top 5 Critical Mistakes in Right-to-Left (RTL) Language Localization and Desktop Publishing (DTP): Key Strategies for Success In the realm of product localization, Desktop Publishing (DTP) plays a crucial role, especially for manuals, brochures, and numerous other materials. Among the languages that present unique challenges…
Translation fails can make great memes — but while the internet loves a good joke, business stories aren’t usually on the funny side when inadvertent language blunders happen. And when it comes to that, the Asian market is very likely to take the crown in…
The task of verifying QR code URLs for Hyundai Mobis’ web manuals commenced like an adventure from mythology. When naming development projects, we occasionally draw inspiration from mythological figures, and ‘Cyclops’ and ‘Odysseus’ came to hold special significance due to the parallels between their stories…
Earlier this year, Samsung Electronics launched the Galaxy S24, introducing notable advancements in both its software and hardware features. These included on-device AI functions and the removal of the edge screen from the ultra model. Additionally, significant improvements were made to the product’s user manual….
Global Health Care Company, Boehringer Ingelheim Boehringer Ingelheim is a German pharmaceutical company based in Ingelheim, Germany. It was founded in 1885 by Albert Boehringer when he purchased a small chemical plant in Ingelheim am Rhein. As one of the top 20 pharmaceutical companies worldwide,…
Connecting with Diverse Audiences In today’s multicultural landscape, businesses strive to connect with diverse audiences on a deeper level. One such endeavor is the effort by a community bank based in California, to reach out to the vibrant Asian population residing in the United States….
In June 2007, Apple revolutionized the tech industry with the launch of the iPhone, sparking the mobile computing era. This pivotal moment opened doors to handheld internet accessibility, setting the stage for other industry giants like Samsung Electronics to enter the market. As a trusted…
In managing desktop publishing for over 50 languages, we encountered various unexpected challenges like character corruption without a thorough grasp of the distinct script systems of each foreign language. To tackle these issues, our Hansem Global Language Localization Team has invested considerable effort in identifying…
Ever wondered why choosing the right font for international content is crucial? Selecting fonts haphazardly can lead to copyright conflicts and negatively impact both user experience and brand reputation. Hansem Global specializes in providing the perfect font solutions for localization, tailored specifically to our clients’…
At Hansem Global, our Language Localization Team often grapples with the complexities of editing over 50 foreign languages, facing issues like character corruption. This is particularly evident when adopting the global standard Unicode method without a deep understanding of each language’s unique character system. Our…
It’s a mistake to think launching your brand in Asia is as simple as translating words from one language to another – yet we see this all the time. Without full-scale localization, brands in Asia often face more than just translation errors; they encounter significant…
Thirty four years, countless languages, and one mission: to make information not just accessible but truly understandable for people everywhere. From developing our first fax machine manual to pioneering global communication solutions, this is Hansem’s story of bringing high-quality user experiences to consumers globally. Hansem…
Hands-on workshops – live events where people learn how to use a product in a store –have emerged as an effective and compelling sales and marketing strategy for many B2C companies. These sessions not only make getting to know the product easy for potential new customers but…
The advancement of machine translation and generative AI is disrupting and bringing significant changes to the ways of how translation companies work, and the technology advancement is greatly impacting the the roles and business of individual translators. Many translators are feeling intimidated, and especially those…
The first part of this sequence has taken us through the journey of untranslatable words’ birth and the challenge they pose. Now, let’s dive into the second part of this linguistic adventure, where we unveil some tips to conquer the translation peak. When faced with…
Ever found yourself in the linguistic labyrinth, desperately searching for the right words that just won’t neatly translate into your native tongue? As translators, we’ve all been there, faced with the challenge of conveying the untranslatable, dancing on the delicate line between languages. Picture this:…
Suppose you are a freelance translator, a linguist enthusiast, or just someone curious about the intricate world of languages. In that case, you probably know that languages are not all the same. You see, languages aren’t all cut from the same cloth. Some boast a…
Hello there, language enthusiasts, budding linguists, and those curious about the art of translation! Today, we’re delving into a subject that might seem like magic at first – regular expressions. Don’t worry, we’re here to make this topic easier to understand and demonstrate its potential…
When it comes to healthcare and medical-related documents, translation plays a crucial role in providing accurate information to patients and clients. Just one translation error can lead to wrong medical decisions that cost thousands of euros and have a terrible impact on the patient’s life,…
Legal translation is no joke. It requires not only linguistic proficiency but also a deep understanding of legal terminologies and procedures. A single mistranslation can lead to severe consequences, such as immigration denials, contract disputes, and even court sanctions. That’s why it is crucial to…
July 10th marks the remarkable 33rd anniversary of Hansem Global. Hansem Global has emerged as a leading content development company and specialized language service provider in South Korea, achieving remarkable growth. We extend our heartfelt gratitude to our exceptional employees for their unwavering dedication and…
In our previous blog post, we discussed some word pairs commonly misspelled in Vietnamese, often due to a lack of awareness about their origins. This time, we will explore the issue of confusing homonyms and ways to resolve this problem. Let’s delve into some classic…
Google Translate can be a great help when you travel abroad and need to have a quick conversation with the locals. ChatGPT comes in handy when you encounter an article written in a language you do not speak. Many other “machine translators” break down the…